BerryAlloc developed Harmony Lab: an exclusive interior decoration concept, applicable to all flooring products and solutions within BerryAlloc and created to guide customers to a flooring choice that is complementary to the chosen colours in their interior. In collaboration with Nacarat Color Design (France) for the methodology and Franq Colors Trend Studio (Belgium) for trending styles and photography, BerryAlloc has analysed the colour undertones of all their flooring products in order to provide a scientifically-proven and highly accurate method to determine the most compatible colour combinations for a well-balanced interior.
The goal of this project is to propose a global interior design solution based on the choice of a floor and its colour character – working with harmonious or contrasting colours according to the colour theory. This tool aims to help end consumers pick a flooring choice based on their overall aesthetic and colour preference, while also providing flooring retailers with the right tools to support their customers in these choices. It can also be used as a supporting tool for interior architects, decorators, and designers, when focusing on a customer project involving BerryAlloc floors.
